The Experts Behind
The Business Club.

The Business Club is led by Sam Eaton, founder of MindAbility Coaching, with a faculty of operators who have built and scaled HR consultancies, recruitment firms, and AI-led people businesses. This is who they are, what they have built, and what you can expect when you walk into the room.

Founder

Sam Eaton.

London, UK. Founder, MindAbility Consultancy.

I left corporate to build the business I wanted to own.

I have spent the last seven years helping HR consultants, fractional CHROs, recruiters, coaches, and benefits specialists do the same. The Business Club is the affordable monthly home for that work. Three coaching calls a week, a faculty that replies, a working library, and a room of operators in your corner between sessions.

My job is to make sure that once you have left corporate, you never have to go back.

Sam also runs MindAbility Mastermind, a small-group programme for HR founders building past seven figures.

Sam Eaton

Faculty

The experts on the call.

(6)

Faculty show up on coaching calls, run workshops, and give members direct feedback on live client work. Every member of the faculty has sold, priced, delivered, and rebuilt the kind of business our members are running right now.

Emilie Forrest

Emilie Forrest

Co-Founder, Freeformers

Emilie leverages diverse HR and data consultancy experience to simplify processes, enhance decision-making, and create inclusive, employee-centred experiences.

Toby Kheng

Toby Kheng

Co-Founder, Freeformers

Toby blends customer experience with HR. Helping companies design strategies, build tech, and develop teams to create more engaging and productive workplaces.

Zoë Walters

Zoë Walters

Co-Founder & CEO, Empowrd AI

Zoë has 25+ years in HR as a Generalist & Business Partner. She has delivered large-scale digital projects and now supports HR professionals to leverage and integrate AI into business.

Aman Singh

Aman Singh

Co-Founder & CMO, Empowrd AI

Aman is a marketer, GTM expert, Harvard qualified and operator who has spent his career building demand systems, AI pipelines, and growth infrastructure for service businesses.

Samantha O'Neill

Samantha O'Neill

Founder of Forge Point Solutions and VP at MindAbility

Sam and her team deliver tailored HR solutions, leveraging 30+ years of experience and bringing six-figure business expertise to Club and Mastermind members.

Monyca Brown

Monyca Brown

Founder & CEO, BackPocket Enterprises

Monyca is the Founder & CEO of BackPocket Enterprises, LLC and a 25+ year HR pro who lives to bring people together. As your Community Manager, she's here to keep the Business Club warm, welcoming, and connected, and to make sure every Clubber feels supported.

What to expect

Three things that make the room work.

01

A working cadence

Three live coaching calls every week, on a schedule members can plan around.

02

Experts doing the work

Faculty and members are actively selling, pricing, and delivering. Every piece of advice has been tested against real people-business practice.

03

A private working room

The Club runs inside Circle, with channels for pricing, sales, proposals, AI for HR, wins and referrals.

“You left corporate to build something of your own. My job is to make sure you never have to go back.”

~ Sam Eaton

We're building something special.

Build the business you wanted when you left corporate. For HR consultants, fractional CHROs, recruiters, coaches, and people leaders who are serious about building a real practice.